Netflix began as a DVD-by-mail rental service in the US in 1997, disrupting the traditional movie rental industry. The cord-cutting trend helped Netflix become a subscription-based streaming service powerhouse, now spanning over 190 countries, with a strong emphasis on original content.

Netflix has become a verb. The streaming giant derives its competitive advantage from the strength of its extensive library of original content, data-driven personalization, local content focus, expanding global presence, and innovative streaming technology. These factors distinguish Netflix as a leading player in the streaming entertainment industry over its rivals, like Comcast, Disney, and Paramount Global, among others.

Netflix's future vision is global expansion, providing top-quality original content, personalized user experiences, and reaching new international markets. Netflix's mission is "to entertain the world," while its vision is "becoming the best global entertainment distribution service."